Custom Minecraft experiences for brands and agencies

Celestale Studio designs, develops and runs Minecraft games and events for brands, agencies and institutions, as a direct production or as a white label for agencies. Players join the experience on the latest version of Minecraft Java, with no mod and no install. The team behind Skytale has produced 8 games and events since 2019.

What we produce

5 proven formats, from custom Minecraft servers to live broadcast. For visuals and behind the scenes, see the page Agencies & brands.

  1. 01

    An immersive activation

    A brand activation online or on a physical booth, with a game in your image. In-game sponsoring blends into the game instead of interrupting it.

  2. 02

    An impact game

    An awareness game about a trade, a cause or an environmental issue.

  3. 03

    A competitive LAN

    From stage to broadcast: the venue, the format, the game, the control room and the creators.

  4. 04

    An animated film shot in the game

    Cinematics, voice acting and lip sync rendered by our engine.

  5. 05

    Any other UGC project

    If the subject deserves our time, we start from a blank page rather than an existing format.

For agencies: white label and subcontracting

We work with agencies as well as advertisers. The agency keeps the client relationship, we produce the game.

  • White label : production can be delivered under the agency's name alone.
  • Subcontracting : we work as an agency subcontractor, from design to operation.
  • Code access : the client has access to the code of their game.
  • Engine retained : the studio's engine, reused from one project to the next, is not transferred.

How a project unfolds

Ideation phase

Workshop, brainstorming, formulation, then concept sign-off with you.

Production phase

Concept art, character design, 3D modelling, animation, sets, dressing and lighting.

Development, infrastructure and game design run continuously through both phases. Each step is detailed on the page Agencies & brands.

Timelines and budget

Timelines

2 to 3 months as standard, closer to 3 months with feedback rounds. 1 to 1.5 months when the brief is fully defined.

Budget

On quotation, after an initial conversation about the audience and the deadline.

Reference projects

Produced by the Skytale team, the founders of Celestale Studio.

The Grande Arche de la Défense, venue of the Expédition Ivarus

Expédition Ivarus

A 3-day Minecraft LAN at the Grande Arche de la Défense, with a custom-built game and Pyl.Tech integrated into the game as a sponsor.

108
Players
8
IRL challenges
20h
Of live broadcast

Produced by Skytale, with Equinox Studios and Gaming Campus. Partners: Pyl.Tech and Ludogamie.

BTPixels, quartier et chantiers reconstruits dans Minecraft

BTPixels

An awareness game about building trades and energy renovation, commissioned by ADEME and the French Ministry for Housing.

150
Players
18,000
Viewers on Twitch
Gold Prize
Grand Prix Digital TopCom 2022

Co-produced by Skytale, La Chose and Endorah.

Jeux de Paris 2024, Paris reconstruit en cubes

Jeux de Paris 2024

A Minecraft activation designed for MEDEF Sport and presented at the Club France: 3 Olympic events in a Paris made of blocks.

10
Days on site
500
Players per day
3
Olympic events

Produced by Skytale for MEDEF Sport.

Children of Steel, planètes flottantes dans Minecraft

Children of Steel

A space-themed charity event played live by 24 streamers, for Un Cadeau Pour La Vie.

17.131 €
Raised
102.356
Peak live viewers
24
Streamers

Co-produced by Pixel Crew, Skytale, Visual Game and OMGServ.

Z'Wonder Battle, décor inspiré d'Alice au pays des merveilles

Z'Wonder Battle

A cooperative tower defense designed for ZEvent 2025, where viewer donations trigger the waves.

38.281 €
Raised
1.500
Live donations
10
Streamers at ZEvent

Co-produced by Skytale and Pixel Crew, with TheGuill84 as ambassador streamer.

Cité des Nations, monuments du monde reconstruits dans Minecraft

Cité des Nations

An international Minecraft competition between 5 nations, with 7 days of live broadcast.

80.000
Peak viewers
20 M+
Cumulative views on Twitch and YouTube
100
Streamers

Co-produced by Siphano, Endorah and Skytale.

Frequently asked questions

What does Celestale Studio do for brands and agencies?

The studio designs, develops and runs custom Minecraft games and events. That covers immersive activations online or on a booth, awareness games, competitive LANs and animated films shot in the game.

Does the player need to install a mod?

No. They connect with their official launcher, on the latest version of Minecraft Java, by pasting a server address. Cinematics, creatures, quests and interfaces run server-side.

Do you work as a white label for agencies?

Yes, white-label production is possible. The studio also works as an agency subcontractor.

How long does it take to produce an experience?

2 to 3 months as standard, closer to 3 with feedback rounds. When the brief is fully defined, 1 to 1.5 months is enough.

How much does a project cost?

Every project is quoted individually. Just share the audience and the deadline to receive a proposal.

Who owns the game at the end of the project?

The client has access to the code of their game, without redistribution rights. The studio's engine, reused from one project to the next, is not transferred.

How is the brand integrated into the game?

Through a soft integration: a good game that welcomes the brand, rather than a game made for the brand. On Expédition Ivarus, Pyl.Tech appeared in the scoreboard and gave its name to the companion robot Pyl and to the trophy.

Can you bring in creators and streamers?

The studio's productions have been played by more than 150 streamers, including Inoxtag, Zerator and Aypierre. For a LAN, the studio handles the venue, the format, the game, the control room and the creators.

Do you handle hosting and operations during the event?

Yes. Infrastructure, moderation and live-ops are part of the production. Servers are prepared alongside the game design.

Do you work with institutions?

Yes. BTPixels is an awareness game about building trades commissioned by ADEME and the French Ministry for Housing. Jeux de Paris 2024 is an activation designed for MEDEF Sport.

Let's talk about your project

Tell us the target and the deadline, we'll come back with a proposal.